For this weeks Motivational Monday I was inspired by Gillette Venus’ new global campaign that motivates people, all of us, to step outside of one-dimensional labels, even those that could be viewed as positive, because they limit our potential.
When we think of labels, we think of being boxed into categories that often carry negative connotations. This also creates stereotypes, which can affect the way that society looks at a “group” as a whole. However, looking beneath the labels and the stereotypes that have been placed upon an individual, is a person – a person that cannot be defined or summed up by any one word.
A perfect example of this is highlighted in the movie The Breakfast Club (1985), whereby a group of students in High School are defined by their stereotypes as…
However, after being thrown together in a detention, they find that there is more beneath the surface of these labels and they have much more in common than they would have ever imagined. Even after creating these bonds, they resolve that when they return to school on Monday morning, these connections will be lost once more. And why? Why is it so hard to break the social barriers?
Gillette Venus are inviting us to take a stand against one-dimensional labels as our lives are composed with so many AND’s. Even if someone says “You’re pretty”… You need to conclude that sentence with AND _____________, help them understand.
Here’s one of the campaign trailers to explain that last point better:
So today, I encourage and motivate all of you, men and women, to #UseYourAnd. Don’t limit your potential with just a single word because I guarantee that you are so much more than that.
What would be your ‘AND’?