Question: What does the phrase “like a girl” mean to you?
In the family-comedy sports movie The Sandlot (1993), young baseball players hurl insults back and forth, when ‘Ham’ blurts out “You play ball like a girl!” …but what does that mean? When did the connotation become negative and why?
The leading consumer product company, Proctor & Gamble, have been running a series of social experiments in conjunction with their feminine product brand Always in a mission to redefine the phrase “like a girl” as an expression of strength.
The first ad has been in circulation for the past year, it’s refreshing to see that the young girls, who have not been conditioned by any labels, interpret the phrase as meaning strength, power, and ability.
Do you run like a girl? Do you throw like a girl? Do you swing like a girl? …Maybe because you are a girl but everyone, regardless of gender, anatomy or age, has the opportunity to be great and to do great things.
The latest ad in the campaign was shared just last week and the message is equally as powerful as the first, this time around the young girls list the limitations that they believe society places on them and then they physically smash through and break them down.
It doesn’t matter what anyone else thinks or says to you, forget expectations, remove limitations and believe in yourself, then you will be unstoppable.
What do YOU do like a girl?